At DMS by LUMA’s Premier Digital Summit, industry leaders convene for impactful conversations and access to cutting-edge content to drive innovation forward.
WHY DMS?
1000+
Conversations
400
CEOs & Executive Leaders
300
Tech & Strategic Acquirers
1
Day
PARTICIPANTS
MAIN STAGE SPEAKERS
SAMANTHA JACOBSON
CHIEF STRATEGY OFFICER
SEAN DOWNEY
PRESIDENT, AMERICAS & GLOBAL PARTNERS
JOHN HALLEY
PRESIDENT, PARAMOUNT ADVERTISING
ALVIN BOWLES
VP, GLOBAL BUSINESS GROUP, AMERICAS
PATRICK HARRIS
PRESIDENT, AMERICAS
DAVID JONES
CEO & FOUNDER
I love seeing the energy in the room;
the combination of creativity and hard-hitting analytics reflects itself here, and I think that’s why everybody shows up.
Tara Walpert Levy, VP, Americas, YouTube
A PEEK AT THE TOPICS
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In the cookie era of advertising, we seldom needed to think strategically about data collaboration because it was just . . . there. With that era coming to an end, data collaboration is moving from a “nice-to-have” to a “need-to-have.” Today, navigating data collaboration is a complex journey marked by an array of challenges. From delicate business negotiations to the interoperability of platforms and making the data execution ready, we’re delving into the challenges and commercial opportunities in data collaboration with a set of companies that are leading innovation in this space.
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While the shift of eyeballs from traditional TV to streaming is inevitable, the path is not, shall we say, linear. The major media companies are struggling with their new DTC business models and advertisers are grappling with the greater complexity of CTV environments. And, yet, ad-supported models continue to proliferate – helping drive impressive growth of the sector. This forum of industry experts will discuss how to navigate the challenges and seize opportunities as CTV brings precision to a growing group of marketers in the channel.
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With 3rd-party cookies going away, “Walled Gardens” continuing to strengthen their hold on digital ad spend, and “Hedged Gardens” arising as a new channel, the Open Web seems to be in a precarious position. Yet the Open Web still commands a considerable amount of consumer time, a robust and varied set of content, and a significant amount of ad spend. Our discussion leaders will take a closer look at how this ecosystem will handle and adapt to the coming changes and explore what capabilities and ecosystem participants are set to win in this new paradigm.
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Commerce Media continues to be one of the hottest categories in digital advertising as adoption and scale continue to take off. Yet, it’s also one of the hardest categories to define as it represents both a new channel (Retail Media) and a layer on the existing digital advertising ecosystem via the use of data. This combination of factors has created a massive opportunity, both on-site and off-site, yet the fragmentation of data and solutions also creates many challenges related to how these ads are purchased and, more importantly, how they are measured. This session will dig in on these key trends, talking to experts about how the commerce media ecosystem will continue to evolve both in the near and long term.
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Since the imposition of GDPR in 2018, we have seen steady growth of the “privacy industrial complex” with increasing legislation from additional jurisdictions and active enforcement of the new laws, all while balancing the inherent antitrust implications. Google and Apple have responded with technology changes that address the constraints, and more, anticipating a dynamic legislative landscape (spoiler: we’re not at the peak). This session will explore how industry practitioners need to pragmatically manage in this new era.
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The last decade has seen billions in funding and deals for technology companies that optimize audience data and media with the goal of making ads more efficient. Meanwhile, there has been a relative dearth of activity addressing creative which has the best potential to impact ad effectiveness. AI creates the opportunity to bring scale to creative technology that produces dramatically improved advertising results. Hear industry leaders debate if we’re on the cusp of a focus on this long-overlooked category.
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The ad tech supply chain has become bloated and inefficient. Advertisers and publishers are concerned about a variety of issues including inventory quality (MFA), data leakage and ROAS implications of the “ad tech tax” among others. In this no-holds-barred discussion, key industry insiders will address how to make the process of programmatic ad buying more accountable, less wasteful and far less commoditized for publishers.
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Old gatekeeper media models are changing and we have seen a steady rise of the creator class. What started with YouTuber UGC content has matured, attracting some of the biggest talents with massive followings and vibrant (and independent) business models. Mr. Beast and Charli D’Amelio have been joined by the likes of Tucker Carlson and Joe Rogan on a growing variety of channels and platforms from YouTube, TikTok, Instagram, Spotify and X to Substack, Patreon and more. These personalities and influencers can shape news and sell products, creating an interesting opportunity for marketers. Hear about how marketers can benefit from this trend.
PARTNERS & SPONSORS
FLAGSHIP PARTNERS
PLATINUM SPONSORS
SILVER SPONSORS
CORPORATE PARTNER
SPONSORSHIP
OPPORTUNITIES
CONNECT YOUR BRAND WITH DMS
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Access cutting-edge content and engage in dynamic conversations on new technology solutions for the advancement of digital media and marketing.
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